Som Qvortups model af det polycentriske iagttagelsesperspektiv (kapitel 2.1) vil flervejskommunikationens informationsudveksling kunne tage form som Yoshikawas Double Swing interaktion, men på kryds og tværs synkront og asynkont mellem flere parter: 4. Registrering Registrering er som det sidste interaktionsmønster kendetegnet ved mange-til-en-kommunikation: information Den digitale generation på museum 39 Den registrerende interaktion foregår omvendt af den transmitterende interaktion, forstået på den måde, at indholdet produceres af brugerne, mens selve brugen af indholdet kontrolleres af en central instans. Denne kommunikationsform kan også forklares ved hjælp af McQuail og Windahls betegnelse af kommunikation som a reaction to others. Interaktionen sker som reaktioner på andre brugeres indhold eller på en anmodning fra den centrale instans som for eksempel ved opinionsundersøgelser eller afstemninger – eller som det vil blive eksemplificeret i næste afsnit. 4.2.5 INTERAKTIONSBEGREBET I WEB 2.0 KONTEKST – ET EKSEMPEL FRA ”MUSEUM 2.0” Hvorfor er disse fire interaktionsformer overhovedet relevante i forhold til mit problemfelt? Det bliver de, idet man som museum inddrager webbet som redskab til at kommunikere og skabe oplevelser. Umiddelbart vil man kunne sige, at de to første kommunikationsmønstre, transmittativ og konsultativ interaktion, kendetegner de hjemmesider, der blev udviklet i webbets første fase, mens de to sidste er mere kendetegnende for interaktionsformerne på Web 2.0, idet brugerne her har indflydelse på indholdsproduktionen. Men ser man på såvel nationale som internationale museers webkommunikation, er det næsten umuligt at finde den konversationelle interaktionsform, hvor både indhold og distributionen er styret af brugerne. Dette hænger måske sammen med, at museerne er vant til at være autoritative institutioner med ansvar for varetagelsen og formidlingen af kulturarven – og hvordan kan sådanne opgaver lægges ud til museernes brugere på et åbent web, hvor alt kan blive genbrugt i andre sammenhænge? Brooklyn Museum17 har i flere tilfælde netop forsøgt dette ved at overdrage museets vante ekspertrolle til brugerne. Museet opfatter Web 2.0 som en oplagt mulighed for at skabe sociale relationer med og mellem brugerne og til at facilitere interaktive og lærerige oplevelser.
Som museets Interpretive Materials Manager og Manager of Information Systems forklarer, er museets formål med anvendelsen af Web 2.0 følgende “… to utilize Web 2.0 sites and services not only to reach out to our young audience demographic, but also to provide interactive learning tools and relevant forms of interpretation” (Caruth & Bernstein, 2007, p.1). Museet er nærmest blevet et state of the art “museum 2.0” på grund af dets konsekvente inddragelse af Web 2.0 – dette ses både i deres tilstedeværelse på de mest populære Web 2.0-sites og i selve Web 2.0 kulturen, som de har inddraget i deres mission og i al deres formidling og kommunikation også i det fysiske museum: “We employed Web 2.0 to support the Museum’s community-oriented and visitor-friendly mission, fostering the general public’s interaction and dialogue with the institution” (Ibid.). Museets anvendelse af Web 2.0 er dog et eksempel på, hvordan interaktion i nogle tilfælde kan blive lidt af et positivt buzzword og dermed risikere at give nogle mod- 17 http://www.brooklynmuseum.org/ Den digitale generation på museum 40 stridende forventninger til hvilken interaktiv oplevelse, man som bruger går ind til. Lad mig illustrere med to Web 2.0-inspirerede aktiviteter fra Brooklyn Museum. Museet anvender en lang række Web 2.0-services, som på deres website er samlet under menupunktet ’Community’. Under ’Community’ finder man blandt andet punktet ’Network’, og her kan brugerne, under sloganet ”Let us come to you!”, møde Brooklyn Museum på forskellige populære Web 2.0-sites som Facebook, Flickr, Twitter, MySpace, Blip.tv, iTunes, Yelp og Foursquare.18 Det giver brugerne mulighed for at holde sig opdaterede med Brooklyn Museums aktuelle informationer og aktiviteter på de websites, som mange brugere ofte selv benytter. I forlængelse heraf har museet også udviklet deres egen Facebook-inspirerede netværk på museets eget website; en såkaldt ’posse’, som giver brugerne mulighed for at interagere med museet omkring fælles interesser vedrørende museets samling.
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Hey there, I just found your site, quick question…
My name’s Eric, I found burgerqueen.nu after doing a quick search – you showed up near the top of the rankings, so whatever you’re doing for SEO, looks like it’s working well.
So here’s my question – what happens AFTER someone lands on your site? Anything?
Research tells us at least 70% of the people who find your site, after a quick once-over, they disappear… forever.
That means that all the work and effort you put into getting them to show up, goes down the tubes.
Why would you want all that good work – and the great site you’ve built – go to waste?
Because the odds are they’ll just skip over calling or even grabbing their phone, leaving you high and dry.
But here’s a thought… what if you could make it super-simple for someone to raise their hand, say, “okay, let’s talk” without requiring them to even pull their cell phone from their pocket?
You can – thanks to revolutionary new software that can literally make that first call happen NOW.
Talk With Web Visitor is a software widget that sits on your site, ready and waiting to capture any visitor’s Name, Email address and Phone Number. It lets you know IMMEDIATELY – so that you can talk to that lead while they’re still there at your site.
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Imagine how powerful this could be – even if they don’t take you up on your offer immediately, you can stay in touch with them using text messages to make new offers, provide links to great content, and build your credibility.
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Strike when the iron’s hot!
CLICK HERE http://jumboleadmagnet.com to learn more about everything Talk With Web Visitor can do for your business – you’ll be amazed.
Thanks and keep up the great work!
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Stop wasting money chasing eyeballs that don’t turn into paying customers.
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– And then they hit the back button and check out the other search results instead.
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Time is money when it comes to connecting with leads – the difference between contacting someone within 5 minutes versus 30 minutes later can be huge – like 100 times better!
Plus, now that you have their phone number, with our new SMS Text With Lead feature you can automatically start a text (SMS) conversation… so even if you don’t close a deal then, you can follow up with text messages for new offers, content links, even just “how you doing?” notes to build a relationship.
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You have customers waiting to talk with you right now… don’t keep them waiting.
CLICK HERE https://boostleadgeneration.com to try Talk With Web Visitor now.
If you’d like to unsubscribe click here http://boostleadgeneration.com/unsubscribe.aspx?d=burgerqueen.nu
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Vill ni skicka email reklam precis som detta till tusentals andra företag?
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MvH,
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Tel/ 070-475 58 38
https://www.EmailReklam.se